With more than 26 years behind the lens, John’s photographic style is ever evolving yet always grounded in technical precision. For John, the creative process is all about getting his hands dirty – and he seeks out projects where he can be involved from concept inception through to the complete rollout of all campaign elements over a number of years. He prides himself on building client relationships that last years rather than just weeks.
“As a photographer, I love that my creative input can make a huge difference to a client’s brand. For me it doesn’t end once the project does. The satisfaction comes watching a brand grow – and knowing that my creativity has helped in some way.”
“The technical side of image capture is second nature to me.”
“The perfectly balanced shot is great – but I take that as just a starting point and then I get creative with movement and a bit of madness.”
“I get an absolute thrill from being able to go from a highly technical shot in studio in the morning to hanging out of a helicopter chasing boats at over 100 kph in the afternoon!”